


A simple typo or capitalization error in any UTM parameter will ruin the accuracy of the data tracked in google analytics.Ī good UTM link builder makes it easy to create, organize, and maintain consistent taxonomy of your tracking URLs to capture the data you need to accurately attribute your marketing campaign results. When using UTMs, mistakes are very costly. It’s almost impossible to manually generate hundreds of these long text strings without making mistakes. In practice, a UTM tracking link looks like this. If you are unfamiliar with UTM tagging, UTM (Urchin Tracking Module) codes help you track the sources and channels through which people are coming to your website in Google Analytics and other analytics tools like Mixpanel, Kissmetrics, and Amplitude.

UTM LINK BUILDER GENERATOR
